The Upmarket AE Blueprint
Use our enterprise sales course to level up your skills and become a strategic enterprise seller
THE SOFTWARE SALES BLUEPRINT EBOOK
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THE UPMARKET AE BLUEPRINT MINI-COURSE
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The Upmarket AE Blueprint Curriculum
MODULE I: WHAT IS ENTERPRISE SAAS SALES?
Understand the primary objective in SaaS sales and how to get there in the upmarket AE role
MODULE II: THE UPMARKET AE ROLE
Understand the goal of the upmarket AE and how to win in the role with the enterprise sales process
MODULE III: WINNING IN OUTBOUND
Being prepared for an outbound motion in addition to inbound
MODULE IV: STRATEGIC PREPARATION FOR MEETINGS
Being prepared for meetings with a proper slide decks that is customized/personalized
MODULE V: DISCOVERY
Winning strategic & deep discovery in the enterprise sales process
MODULE VI: DEMO
Using what we learned in discovery to have a winning demo and work along side your sales engineer (SE)
MODULE VII: BUILDING A COST OF INACTION & ROI
Learn how to get organizations to change
MODULE VIII: THE PROPOSAL MEETING
How to structure a proposal according to what are must haves vs. nice to haves
MODULE IX: STRUCTURING PILOTS & KPIs
How to land initial relationships that get proven out over time
MODULE X: THE ROLE OF AN ACCOUNT EXECUTIVE
Learn the role of an account executive as it relates to use case building, pre-demoing and the commitment process
MODULE XI: BDR vs. AE
Learn the difference between the BDR role and the AE role
MODULE XII: DOWNMARKET SOFTWARE SALES vs. UPMARKET SOFTWARE SALES
Learn the difference between downmarket SaaS sales and upmarket SaaS sales
MODULE XIII: THE AE AS A DOCTOR OF PROCESS TRANSFORMATION
Learn where the AE fits into process transformation
MODULE XIV: THE SOFTWARE SALES FRAMEWORK
Learn about the SaaS sales framework
MODULE XV: THE PROCESS CHANGE TRIANGLE
Learn the framework for process analysis, the process change triangle
MODULE XVI: HOW PROCESS ANALYSIS & PROCESS TRANSFORMATION FIT TOGETHER
Learn how process analysis and process transformation fit together
MODULE XVII: SOLUTION MAPPING AS A PART OF PROCESS TRANSFORMATION
Learn where solution mapping fits into process transformation
MODULE XVIII: USE CASE BUILDING & THE ACCOUNT EXECUTIVE
Learn one of the most important roles of the account executive, use case building
MODULE XIX: HOW DISCOVERY & DEMO FIT TOGETHER
Learn how discovery & demo fit together with the use case (process analysis & solution map)
MODULE XX: THE THREE LINKAGES OF CHANGING A PROCESS NOW
Learn the linkages of the process change triangle
MODULE XXI: THE BUYING PARADIGM
Learn the importance of coauthoring a buying paradigm in proposal generation
MODULE XXII: THE COST OF INACTION
Learn the importance of quantifying the cost of inaction
MODULE XXIII: DISCOVERY AS PROCESS ANALYSIS
Learn about discovery in the context of process analysis
MODULE XXIV: THE SAAS SALES PROCESS
Learn about the SaaS sales process
MODULE XXV: THE DOWNMARKET SAAS SALES PROCESS VS. UPMARKET SAAS SALES PROCESS
Learn the difference between the downmarket process and the upmarket processs
MODULE XXVI: THE UPMARKET AE PLAYBOOK
Learn the upmarket AE playbook
MODULE XXVII: THE COMMITMENT PROCESS & CLOSING
Learn the process of committing and gaining commitment
MODULE XXVIII: DEMOING THE PRODUCT
Learn the process and framework for demoing the product
MODULE XXIX: THE CONTRACTING PROCESS
Learn the contracting process as a part of the commitment process
MODULE XXX: INDUSTRY SPECIALIZATIONS
Learn industry specializations including healthcare, property management, home services, financial services, automotive
MODULE XXXI: STRENGTHENING THE QUALITY OF PIPELINE
Learn how to strengthen the quality of pipeline
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