Aligning Solutions to C-Level & Board Level Priorities aka Executive Alignment

NEW VENDORS ARE ADDED TO CLOSE GAPS IN C LEVEL & BOARD LEVEL STRATEGIC PRIORITIES:

Before discovery calls, the EAE needs to do their research & preparation to understand the top C level or board level priorities. Read letter to shareholders and MD&A portion of 10k.

When using QBS to develop a need, question for gaps in the stated C level or board level priorities and how they are implementing or closing those gaps currently.

These strategic priorities each have an expanding or contracting impact on line items which ultimately drive ROI. Ultimately executives care about P&L and the line items on it. If you can drive more revenue, decrease revenue churn, or decrease expenses, then you can make an adequate business case.

Margin contracting vs margin expanding environment

1. What are strategic priorities?

2. What goals have they targeted for their strategic priorities?

3. What KPIs are they using to quantify their strategic priorities?

Then align solution to the KPIs. This is executive alignment.

Define your KPIs

Connect those KPIs to driving business goals and thus impacting strategic priorities (Connecting KPIs to ROI/ROAS)

ROI model to quantify impact on strategic priorities